Nearly $95,000 in Weight Loss Challenge Cash Prizes Inspire Wellness Game

  • lekmin
  • Feb 18, 2023
Nearly $95,000 in Weight Loss Challenge Cash Prizes Inspire Wellness Game

HealthyWage Jackpot & Step Challenges provide a healthy incentive to lose weight in a way that entertains, challenges, and financially rewards good choices through gameplay.

Wellness gamification pioneer Healthywig– the world’s leading provider of money-driven diet contests and challenges for individuals, teams and corporate wellness groups and which has paid out over $52m cash rewards to over £10m collectively – today announced that its current weight loss round ‘Jackpot’ and ‘Step’ challenges Boasts a group cash prize opportunity of approximately $95,000. The evidence is in performance in a form that is measurable and undeniable scales Behavioral economics-based gamification promotes healthy weight loss. The embodiment of the power and effectiveness of the HealthyWage approach represents crowds of Success stories (both female and male).

with reports Noting that four in ten American adults (about 41.9%) are currently obese, and with nearly 20% more states experiencing obesity rates of over 35% today than a year ago, there are compounding concerns as the condition escalates rapidly. national level. Not least because untold millions of Americans needlessly put themselves at serious medical risk — or exacerbation — Center for Disease Control Warnings. Harvard School of Public Health a report It highlights an ominous trajectory if obesity is not adequately addressed by the end of this decade, and reveals that “If US trends continue unabated, by 2030, estimates project that nearly half of all men and women will be obese.” Another awesome study driven Forecasting To 2030, it is estimated that there will be a “staggering 33% increase in the prevalence of obesity and a 130% increase in the prevalence of severe obesity over the next two decades”, while also noting that this reality will hinder healthcare containment efforts.

Understanding the need for a serious, health-focused intervention to get America’s weight-driven collective wellness headed in the right direction, Category Leaders Healthywig Continues to address the obesity epidemic in the United States head-on by using the psychological benefits of game mechanics to stimulate weight loss. That’s because the company is helping more people than ever before lose weight and get healthy with its proprietary motivation platform based on study-driven principles of behavioral science and economics that have been validated by oodles of esteemed medical research. institutions.

“Studies continue to show that financial incentives enhance the effectiveness and duly complement weight loss programs of any and all kinds, especially when paid quickly like our various programs,” said David Roddenberry, cofounder of HealthyWage. “Loss aversion is a powerful dynamic and the very fact of having ‘skin in the game’ can drive the results of a beloved weight loss initiative. In fact, a key component to a successful gamification program is giving participants something to lose if they fail to achieve their goal – be it tangible or intangible.” .

Whether one diets in a personal or professional setting, a body of studies confirms the importance of the “stick” in designing a health incentive program. “There are throngs of studies proving that the threat of losing something of value is far more effective than the chance of winning something of equal value,” Roddenberry continued, “and that is precisely why we invite program participants to ‘pay money to play’ and make an investment of their own money to win prizes. – Big cash prizes in our case – for losing weight and getting more active in the program. The average HealthyWager participant more than doubles their investment if they succeed in achieving their goal. The potential for financial upside is impressive.”

The company’s diet-motivation method is so effective, famous personalities have joined HealthyWage in the fight to make America fit. For example, the company is partnering with global health and fitness expert Jillian Michaels to provide 6 months of free access to the Fitness app from Jillian Michaels For HealthyWager Challenge participants. In addition to potential cash prizes, this partnership also provides participants with customized workouts and meal plans—everything they need to succeed—along with other wellness resources such as recipes and those related to meditation, mindfulness, and sleep.

Other certified experts weigh in on the use of gamification techniques in the diet

Given the multiplicity of studies and reports supporting the efficacy of health and wellness grains as both prevention and intervention, accredited field authorities champion the benefits of this approach—both related to general healthcare and to diet and fitness in particular.

According to a board-certified sports nutritionist Tara CollingwoodMS, RDN, LD/N, “Losing weight and keeping it off is one of the most difficult behaviors to change. The game of increasing exercise and making healthy nutrition choices can be a powerful way to provide extra motivation. People with a competitive streak like to have a way to play the game.” “But they also get health benefits at the same time. Having an investment or financial incentive adds another layer of motivation. No one likes to lose money or waste money without a return, whether financially or with health rewards.”

Kimberly Gummer, MS, RD, LD/N sees many opportunities presented by gamification in the field of nutrition and weight loss. “Many people rely on their smartphones and apps to provide them with information on how to get healthier and lose weight,” she says. “Any app that offers both support and accountability is a huge asset to a program for those who enjoy that kind of connection… Apps that offer fitness support and accountability are extremely helpful for those who want to include fitness in their lifestyle.” She also believes it is crucial not to rely on the app alone when it comes to nutrition and diet. “Everyone has their own individual challenges with regard to health and creating a path to reach their health and weight loss goals,” Gommer continues. “But, any support system strengthens resolve and may make the experience more rewarding and more enjoyable.” She also says that gaming as it relates to diet and exercise can be particularly beneficial for certain personality types. “A ‘Type A’ person who loves competition will love participating in weight-loss challenges and playing games.”

Nutrition expert William ToroInc., BHSC, appreciates the many ways technology drives engagement and success by manipulating health, which is factored into the spiraling demand for classes. People find it easy to keep track of their health issues, optimization, tasks to set and reminders,” he says. Specific to diet, he further notes that people can make a diet plan, remind not to eat high-calorie foods, and watch videos to do complex exercise poses. It’s hard to remember, as well as to call and consult diet and fitness experts for any issue.

Along with the tech tools that can enhance play, registered dietitian and nutrition coach Emily Tales, MS, RDN highlights the motivational benefits of wellness attempts. “Most individuals can’t relate to the motivation within themselves to do a certain task, build a habit or try to exercise consistently,” she says. “They just don’t find it interesting enough or make excuses as to why they’re too busy to fit into some of these things. Through health and nutrition motivation apps, this can be a convenient way to challenge someone — especially when paired with their friends — to build a better habit. Game can add a layer of fun to things they normally find mundane or not worth doing.We also enjoy things that give us positive vibes.By hitting up a friend, upgrading habits, or playing sports, we are constantly mentally and physically challenged to keep going and doing with more.”

Health and wellbeing expert in behavioral sciences Casey HughesM.A., MCHES, NBC-HWC, notes, “Gamification is increasingly popular in the healthcare field due to its ability to make redundant or anxiety-provoking experiences more dynamic and exciting.” She explained that while motivation can positively affect motivation, the focus should be on “progress, not perfection,” explaining that “weight loss motivation is most effective when it creates an engaging environment for building healthy habits that encourage experimentation and repetition.”

Specific to the betting approach to weight loss pledged by HealthyWage, Registered Dietitian Juliana CoughlinMS, RD, LD/N, commends the company’s approach, stating that it is “a great way to incentivize and motivate weight loss by bringing in external stimulants, rewards, and the community to help motivate participants. One of the most common reasons why weight loss efforts fail is because people They become disinterested with boredom.I think HealthyWage does a good job of keeping the adage ‘the carrot in front of the horse’ and the goal at the forefront of the participant’s mind.”

Registered and licensed nutritionist Susan Fishercites, MS, RD, LD/N, “One of the most important effects of gamification applications is to provide a jump start to a healthy lifestyle and potential weight loss. Changing one’s behaviors can be challenging and often tedious. Gamification motivates participants to change behavior using camaraderie in a fun and friendly way.”

Kelly K. Middleton, MD/MPH, an orthopedic surgeon with a strong focus on providing cutting-edge orthopedic and sports medicine care, stresses that gamification is a powerful tool for engaging and motivating her patients toward their fitness aspirations. “It can help keep people motivated and on track with their health and weight-loss endeavors,” she says. “Some of the most popular health and wellness apps like Nike Run Club, CARROT, and HealthyWage are perfect examples of how effective gamification technologies can be in helping users achieve their fitness goals.”


Merilee Kern, MBA is an internationally respected brand analyst and strategist who reports on cultural shifts and trends as well as preeminent industry changemakers, movers, shakers and innovators across all categories, both B2C and B2B. This includes field experts, thought leaders, brands, products, services, destinations and events. Merilee is the founder, executive editor, and producer of “The Luxe List,” as well as the host of “Savvy living A lifestyle television show that airs in New York, Los Angeles, San Francisco, Miami, Atlanta, and other major markets on CBS, FOX, and other major networks; In addition to “Savvy VenturesA business television show that airs nationally on FOX Business TV and Bloomberg TV. As a prolific lifestyle, travel, dining, and entertainment industry voice of authority and tastemaker, Merilee keeps her finger on the pulse of the market for new, innovative musts and perfect experiences at all price points. , from the most affordable to the extremes.Her work reaches several million worldwide via broadcast television (her own shows and many others in which she appears) as well as countless print and online publications.Connect with her at And / Instagram / Twitter / Facebook / LinkedIN

*** Some or all of the accommodations, experience(s), item(s) and/or service(s) detailed above may have been provided or arranged at no cost to accommodate if this were an editorial review, but all opinions expressed are those of Merilee Kern completely and not affected in any way.